Image

Joyful, Joyful

What a week!? First I got all my hair cut off (finally), there is just a 12″ ponytail hanging nonchalantly on my refrigerator waiting to be sent to wigs for kids. Then I spent a couple of days in the city to attend a conference hosted by Philosophy to check out their new product line up. And what a line up it is! So I thought I would impart some of the low down on what they have coming up with you.

I am a bit of a fragrance junkie… only a bit, I’ve seen it much worse than me. I’ve also always loved Philosophy’s fragrances. So when I found out they were going to have a new fragrance launch I was excited. If you are familiar with Philosophy you have likely heard of Amazing Grace or maybe even one of the other scents in the “Grace” line of fragrances they have. They also have a line of “Love” fragrances, now headlined by the lovely (haha) citrus and soft floral scent of Loveswept. Now they are getting ready to launch a “Live” line of fragrances. First on the roster is Live Joyously coming this February. I got a sneak peak and sniff of it this week and though I’m taking my time falling in love with the scent I am wild about the concept.

Philosophy’s fragrances have always been a whisper, this is a shout. First off, it is an Eau de perfume as opposed to an Eau de toilette. EDP’s have a higher concentration of fragrance oils in them as well as (usually) having higher quality source ingredients. For example in an EDT you may have ylang-ylang which comes from a farm in the Philippines but in the EDP you will still have ylang-ylang but, it will come from the wilds of Indonesia. The different environment gives the flowers and therefore the fragrance a different scent profile. Just like oranges from California taste different than oranges from Florida. Same species, different environment.

Philosophy has also upped the ante when it comes to the feel and look of their EDP. The box is made out of a stiff matte cardstock with a Philosophy style message just for the recipient on the inside flap of the packaging. Gone is the plain silver cap that adorned the top of all of their fragrances (making it hard to distinguish one from the other) to be replaced with a classic surlyn cap. Also gone is the stick on label, instead replaced with screen printed graphics on a beautiful ombre from pink to purple colored glass bottle.

This shift to a higher quality feel is going to start with the new Live Joyously EDP but continue as Loveswept will get the EDP treatment as well. It currently only comes in EDT but look out for it in EDP soon.

Ok, enough about the packaging… I know, I’m a visual girl so I was enamored by it.

A special message under the lid

The fragrance itself… Is… actually growing on me… I’m one of those people that can’t immediately fall in love with a fragrance, despite loving all things that smell good (lush is the bane of my existence). After giving this one three days I’m actually starting to really like it. Three days is actually doing pretty good, it took me a month to like Romance and now it’s one of my go to. It helps that my first experience with Live Joyously was at a wonderful conference meeting amazing and interesting new people. Our olfactory sense is closely linked to memory so the smell of it brings me back to this week’s excitement, not to mention the most wonderful hotel bed I have ever had the pleasure of sleeping in.

They will also have a special travel set coming out with Live Joyously, Amazing Grace, and LoveSwept. Definitely going on my wish list… But that may have more to do with the bow than anything else.

I’ll be honest I’m not that fond of its initial top notes. They are a bit too bold for me, I happen to like the whisper of philosophy’s usual fragrances. After giving it a good half hour of dry down the soft (almost powdery) peony heart notes and the warm (but not overly musky) patchouli of the base come forward and settle it into a very sophisticated yet carefree scent that (though it lasts all day) is not at all overpowering. Though it feels very feminine to me it’s classified as a chypre and after turning over a good bit of research (I mean google) it turns out that is the most alluring fragrance classification to men. Soooo… this is where the hint, hint, wink, wink is supposed to go.

I feel I am falling laughably flat in describing this scent but it will definitely go in my winter rotation, and I think you will love it if you like: Ms. Dior EDT, CoCo Mademoiselle EDP, or Chanel Chance (original or Eau Tendre).

Keep an eye out for their summer scent as well, this time in their “Love” tier of fragrances. Great if you like Light Blue or Aquatic fragrances.

This obviously isn’t the only thing I got a hands on with at the conference but like I said I do love things that smell good, and you’ll have a chance to try it out very soon if it hasn’t already hit your local Philosophy counter. One of the other things we did spend a lot of time on is Philosophy’s amazing Hope&Grace Initiative.

You can find out more about it here, but just so you get an overview; 1% of all Philosophy product sales (online, in store, on qvc, etc. etc. any point of sale!) go towards community based mental health organizations for women. If you’re active in the blogosphere than your have likely come across the 31 days of BPD that many brave bloggers are doing out there, if you haven’t go check it out. I’m very proud to support a company who is helping to provide community based assistance to the 1 in 8 women who will develop clinical depression during their lifetime.

Advertisements